Is every company really just a technology company? Most companies require proficiency in technology in order to reach customers where they are, fulfill orders, and service the relationship during and after the sale. Is every company a financial services firm? Are Ford or GM auto manufacturers or finance companies? Based…

Stories are powerful. They teach lessons, provide distractions, and inspire audiences to expand the scope of their aspirations. The greatest stories relate to us on a personal level. We identify with the hopes, dreams, struggles, and triumphs of different characters, and that identification often begins with a character’s physical appearance…

There is a famous quote that I will paraphrase, “you can fool some of the people some of the time, but you can’t fool all the people all of the time.” Here’s the catch. That quote, oft attributed to Abraham Lincoln, can’t be verified. Fooled you! There’s something about life…

When Bill Cosby asked someone what it was about cocaine that was so appealing, they said “cocaine intensifies your personality.” Bill’s retort, captured in Himself, was “yes, but what if you’re an asshole?” I know it’s probably tacky to quote Bill Cosby. The truth is his comedy is still etched…

I resolved earlier this year that I would publish more frequently under my byline. As a marketing, content, and communication strategist and writer, I spend most of my work hours doing that type of work for others. I am not complaining by any stretch, because my work with technology companies…

One of my all-time, favorite bosses, Michael Carter, would rotate clever quotes underneath his email signature. The quote that stuck with me was, “When people talk to themselves, we call it insanity. When companies talk to themselves, we call it marketing.” For whom do we create content? Is it our…

During the run up to the Super Bowl showdown between the San Francisco 49ers and the Kansas City Chiefs, I saw a segment with Hall of Fame, 49er quarterback, Steve Young. …

In my last blog, we found validation that they really like us. “They” are business decision-makers. The royal “we” and “us” are companies and individuals who develop thought leadership content. …

Psst. Your Thought Leadership Content Sucks. A lot of us who work in tech like to think of ourselves as cutting-edge, innovators or early adopters of technology at the very least. If you look at the adoption cycle, which is more of a bell curve, there just aren’t that many…