Branding Lessons from Great Sharks for LinkedIn’s Open Waters

  • Lurkers are the majority (90%) of users who scroll without engaging.
  • Contributors make up about 9% of users who share articles with or without commentary and engage with their social circles.
  • Creators comprise about one percent of LinkedIn users. They typically have the largest number of followers and are recognized as thought leaders.

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David Fontaine

David Fontaine

Writer. Musician. Marketer. Grow brands for technologists, developers, engineers and companies with thought leadership content, digital engagement & tech.